The light bulb went off for me when I always dreaded January annual performance review process – ranking it right up there with April 15th. But unlike taxes, I couldn’t just throw money and hire an accountant to take care of everything.

I had to painstakingly comb through emails, notes, previous reviews, and my brain to just begin gathering all the information to start it. Then I had to compile, write, edit, and then finally complete it.

So I thought there must be a better way especially since people are the most important aspect for almost every company. That’s the inspiration for TINYhr.

Currently David is traveling around the world with his lovely wife and rambunctious baby daughter to create new shared memories while talking to other entrepreneurs about their experiences with performance reviews.

About David

David is a serial entrepreneur who founded NetConversions and sold it to aQuantive “AQNT.” David then started BuddyTV which was recently honored in 2011 with the Inc. 500 award as one of the 500 fastest growing companies in America. He is an active angel investor and advisor. David attended the University of California at Berkeley for his BA and the Wharton School at the University of Pennsylvania for his MBA. David was the youngest recipient of the Woodrow Wilson Fellowship at Berkeley, was named a “40 Under 40” recipient in the Seattle area, and is actively involved in the Entrepreneurs Organization “EO.” He loves to run, swim, bike, and snowboard. He’s completed a marathon and Olympic triathlon but is utterly intimidated yet intrigued about an Ironman.

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David Niu

Founder at TINYhr
Angel investor and serial entrepreneur. Favorite part of being an entrepreneur is the mentoring and growth of the people I work with. Inspired to start TINYpulse as a lightweight solution to give leaders a pulse on happy, frustrated, and burnt out their employees are before retention sinks and the culture becomes toxic.